What Kind of Institution might distribute your media product and why?
After going over the conventions and qualities our film opening contains we believe that our film would be shown at Art house cinemas in contrast to big budget Hollywood films that would be shown in complex cinemas. This is mostly because it cost basically nothing to make and its dull, gritty nature gives it a certain quality that not everybody is accustomed to watching on a trip to the cinema. 
As explained in Evaluation question 2, our film opening is quite similar in terms of crime conventions and representation to Kidulthood/adulthood and Shifty, both of which had very low budgets. From this analysis a director like Eran Creevy or Noel Clarke would be accustomed to make a film like ours. Much like these two films our budget would be in the range from £100,000 to £800,000. Although a low budget film like ours would probably lack in money to market and distribute it well, we could use small production companies to produce a very well made film. Many production companies converge in order not to lose a great deal of money if one of their films is not as successful as expected. We think this would be a good strategy because we can't rely on a good marketing campaign on such a low budget. The production companies that were used for films like Shifty would be ideal because they are in keeping with the kind of film we would want to produce. 
Companies such as Film 4 or Film London could be good choices as they have produced films with more gritty factors and less distribution, yet they succeed in producing decent films that quite a few people would like to watch.
As explained in Evaluation question 2, our film opening is quite similar in terms of crime conventions and representation to Kidulthood/adulthood and Shifty, both of which had very low budgets. From this analysis a director like Eran Creevy or Noel Clarke would be accustomed to make a film like ours. Much like these two films our budget would be in the range from £100,000 to £800,000. Although a low budget film like ours would probably lack in money to market and distribute it well, we could use small production companies to produce a very well made film. Many production companies converge in order not to lose a great deal of money if one of their films is not as successful as expected. We think this would be a good strategy because we can't rely on a good marketing campaign on such a low budget. The production companies that were used for films like Shifty would be ideal because they are in keeping with the kind of film we would want to produce. Companies such as Film 4 or Film London could be good choices as they have produced films with more gritty factors and less distribution, yet they succeed in producing decent films that quite a few people would like to watch. Usually with Art House films on a low budget, the characters that are cast to play realistic and perhaps lower class characters are either up and coming actors or completely new stars. This would be ideal for our film because we wanted our characters to be working class and young, so it would be useful to use characters from that kind of background with some knowledge of what kind of life the characters might have. This technique has been mirrored in Shifty and Kidulthood/Adulthood.
In order to get a decent amount of marketing and distribution, it would be useful to receive help from companies that fund or help with the distribution and marketing of low budget films regularly. Even if we wouldn't have as much marketing as many films that are released, it would be a disaster not to have any, so by perhaps by marketing our product via the internet, we would not only be giving access to information about it to everyone around the world, but specifically to our target audience.
Our Target Audience are very common users of Facebook and as we know Facebook has been used for marketing techniques before we feel that this would be a good pace to start appealing to the target audience. Film festivals and free screenings would be very useful for distribution and exhibition of our film as well. This would trigger a very strong component when earning money in the British Film Industry and that would be word- of - mouth. This Is England became very well-known because of the contribution of word of mouth.
Our Target Audience are very common users of Facebook and as we know Facebook has been used for marketing techniques before we feel that this would be a good pace to start appealing to the target audience. Film festivals and free screenings would be very useful for distribution and exhibition of our film as well. This would trigger a very strong component when earning money in the British Film Industry and that would be word- of - mouth. This Is England became very well-known because of the contribution of word of mouth.
The UK Film Council is very helpful in giving more money towards distribution of posters and other advertising techniques through national lottery funding. Our film would be quite likely to receive funds from the UKFC because of its gritty nature and its contribution to making great British films on low budgets.
However, Working Title are well known for converging with Universal Pictures and therefore being able to fund a great deal of distribution to many British films, much like they did with The Boat That Rocked.This could give us a lot more possibilities with distribution and marketing, but I think the main thing for us is to get the film well liked by the people and critics who watch it in Art Houses rather than complexes. Critics who watch our film are very influential over who and how many people watch our film, it would also be useful to have good feedback for events such as the Bafta Awards because many people choose to watch low budget British films after they have been praised at the Baftas or won a awards.
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